understanding print it is necessary to stand aside from the 
form in question if its typical pressure and life are to be 
observed. Those who panic now about the threat of the newer 
media and about the revolution we are forging, vaster in scope 
than that of Gutenberg, are obviously lacking in cool visual 
detachment and gratitude for that most potent gift bestowed 
on Western man by literacy and typography: his power to act 
without reaction or involvement. It is this kind of specialization 
by dissociation that has created Western power and efficiency. 
Without this dissociation of action from feeling and emotion 
people are hampered and hesitant. Print taught men to say, 
“Damn the torpedoes. Full steam ahead!”